Is it time to refresh your brand?

Spring is right around the corner. Now is the perfect time to polish up your business image, dust off your website and refresh your logo. Keep in mind that the purpose of branding is to establish a consistent, cohesive look so that your clients come to know you, and trust you. Familiarity is a key component to maintaining your brand. Sure, there is nothing wrong with wanting a major brand overhaul, but it might be easier and more cost effective to maintain your identity by enhancing what you already have. A consultation with our design team or print and copy professionals is a great way to get the ball rolling.

If you are feeling that the spark is gone with your print and digital materials, or your logo is outdated, you can take a few simple steps to update your look. Below are a few simple ideas you might consider.

Update your fonts

A little font tweaking can really add new life to your look without losing your overall brand image. Your company font says a lot about who you are and what you are selling. For example, tall and bold fonts might be more suitable for a service company like A&B Lock and Security (shown above), while something more delicate like an italic (slanted) font is more whimsical, better suited for a bistro, salon or children’s book. Likewise, fonts with serifs (feet) tend to be more traditional while sans-serif fonts (no-feet) can have a more modern feeling.

Add new color to your palette

If you are more established with your brand and identity, it is wise to stay with the colors you are already using, but adding a new pop of color can highlight your look and draw interest. If you are picking out a new palette, consider the emotions that colors evoke and align them with the demographics of your clients. A corporation or a law firm might trend towards tan, grey or blue, while a gym or night club might use more vibrant energetic colors.

Add a new visual ingredient

Illustrations and background textures can really add pizazz to your print materials. Adding graphics to your collateral will give your pieces an element of interest, and can help with getting your point across. There are oodles of resources available online for art and background textures for every type of printing process. The design team at Infinite Imaging can help you source images that are well suited for your company.

Invest in brand photography

Everyone likes to do business with people they know and trust. Capturing images that are personalized to your company is a great way to update your look, and photographs that showcase the lifestyle of your corporation will relate you to your customers. Brand photography can give perspective clients a behind-the-scenes view of your company, highlight you and your staff, while showcasing your services and products.

Contact our design team, West End Creative, for a spring cleaning consultation. We love to make you look good!